Top 5 eCommerce Trends in 2022(+ Industry Experts’ Insight)

Do you feel you shop online more than earlier these days? Well, online shopping has grown with time. This is because improvement in technology has made online shopping a great experience. Today, if you want to work on your ecommerce trends for your website, you’ll need to add a lot more than just the basic features.

5 Important Ecommerce trends to watch for in 2022

Following are some of the trends that will be leading in eCommerce in the year 2022:

Usage of Chatbots for Customer Service

Every website we use has a live chat option which we use when we need shopping assistance. This live chat is actually facilitated by artificial intelligence, which is why it is called a chatbot. Only at times when a chatbot is unable to answer, it forwards the customer request to a real executive.

In most cases, customers are satisfied with the chatbots only. The better you program your chatbot, the lesser traffic goes to your customer care team.

AR & VR to Enhance Online Shopping Experience

Augmented and virtual realities make a huge difference in creating an experience. The former helps you see an actual demo of how the product can be used. For instance, Ikea uses AR with the help of which you can place their furniture in the space where you want to place it and see how it will look. Now that’s something even a brick-and-mortar store wouldn’t give you.

On the other hand, VR can be used in many ways to enhance ecommerce experience. It can create online stores, virtual live events and for some products even a virtual trial. For example, Audi has used VR to give their audience a 3D view of their dream car.

Shopping for Customized Products

We already have plenty of ecommerce websites and apps out there which sell personalized items. From mugs, frames and t-shirts to keychains, pens and pillows, everything can be personalized today. Customization also involves providing tailor-made products and services, which you can easily order online.

For example, a brand called Skinkraft is known for providing only customized shampoos, conditioners and hair serums. You only need to describe the condition of your hair to them and they provide you with hair products accordingly. 

Using Voice Search to Find Products

The usage of voice search on Google has been increasing anyway. Then why not add the feature on your ecommerce website too? In USA, 55% homeowners are predicted to own a smart speaker by the end of this year. When you become used to a voice assistant, you stop typing in order to search for what you want. 

Increase in Modes of Payments

Over the last few years, we have seen a lot of addition in the modes of payment. Earlier, we only had net banking, credit and debit cards. Today, we additionally have COD, UPI payments and e-wallets. Most of us will prefer scanning the QR code instead of putting in credit card credentials, for obvious reasons. 

Today, with increase in investments and usage of cryptocurrency, many sites are also adding bitcoin as a payment option. So, crypto wallets will be the next new addition as a mode of payment in many ecommerce website.