December 21 2021

How To Upload An App To Google Play Store?

By WNW SEO | 0 Comments

If you wish to start your own app development company or provide app solutions of your own, you need to create an account on Google Play Store to upload an app. If you develop apps, then this process is way simpler than the programming you do to create your solutions.

Here’s how you upload an app on Google Play Store:

Step 1: Create Your Account on Google Play Console

Whether you’re the owner or the developer you can create the account on Play Store. You need sign in with your Google account and pay $25 as a one-time fee as you accept the developer agreement. Once you do that, you now have the liberty to upload as many apps you want for a lifetime.

Step 2: Create an Account on Google Wallet Merchant

Once you open your developer account, you’ll find “Reports” on the left column. Go there and click on Financial reports”, which gives you a link to set up an account on Google Wallet Merchant. By linking your developer account with merchant account, you can make in-app purchases and also examine your app sales.

Step 3: Create the App

In order to upload an app on Google Play Store, you need to create it there only. If you’ve already made your app, you can copy the code here too. Just go to “All applications” and click on the “CREATE APPLICATION” button. Give your app the name you thought of and then click on “CREATE”.

Step 4: Upload the APK File

You need the Android Package Kit (APK) file that will help users to install the app on their device. To upload the file, you go to “Release management” and click on “App releases”. Select the type of release click on “Create release”. This leads you to uploading the APK file.

Step 5: List the App on the Play Store

One you’ve uploaded the APK file, you go to “Store listing” under “Store presence”. You need to provide the main app title, short description and full description which users can read before installing the app. This data can be uploaded with translation in other languages too. You also need to upload other content such as screenshots, images and videos that people can view. Put the app under the relevant category and add your contact details for users.

Step 6: Provide Content Rating

Usually, apps get removed from the play store when they don’t receive rating. So, in order to avoid that, you go to “Content rating” under “Store presence” and fill up the questionnaire provided to you. When you do so and click on “Apply”, your app gets rated on the Play Store.

Step 7: Select Your Pricing & Distribution Model

This step is to ensure whether your app will be available for free or at a price to users for download. Go to “Pricing and distribution” under “Store presence” click on the appropriate button for the same. Here, you also select the countries where the app will be available.

Step 8: Time to Publish the App

This is the final stage where you now make the app available to the rest of the world. Go to “App releases” under “Release management” and then click on “manage production”. From here, you go to “Edit release”, click on “Review” and start the rollout to production. When you click on “Confirm”, your app is out there.

December 14 2021

Top 5 eCommerce Trends in 2022(+ Industry Experts’ Insight)

By WNW SEO | 0 Comments

Do you feel you shop online more than earlier these days? Well, online shopping has grown with time. This is because improvement in technology has made online shopping a great experience. Today, if you want to work on your ecommerce trends for your website, you’ll need to add a lot more than just the basic features.

5 Important Ecommerce trends to watch for in 2022

Following are some of the trends that will be leading in eCommerce in the year 2022:

Usage of Chatbots for Customer Service

Every website we use has a live chat option which we use when we need shopping assistance. This live chat is actually facilitated by artificial intelligence, which is why it is called a chatbot. Only at times when a chatbot is unable to answer, it forwards the customer request to a real executive. In most cases, customers are satisfied with the chatbots only. The better you program your chatbot, the lesser traffic goes to your customer care team.

AR & VR to Enhance Online Shopping Experience

Augmented and virtual realities make a huge difference in creating an experience. The former helps you see an actual demo of how the product can be used. For instance, Ikea uses AR with the help of which you can place their furniture in the space where you want to place it and see how it will look. Now that’s something even a brick-and-mortar store wouldn’t give you. On the other hand, VR can be used in many ways to enhance ecommerce experience. It can create online stores, virtual live events and for some products even a virtual trial. For example, Audi has used VR to give their audience a 3D view of their dream car.

Shopping for Customized Products

We already have plenty of ecommerce websites and apps out there which sell personalized items. From mugs, frames and t-shirts to keychains, pens and pillows, everything can be personalized today. Customization also involves providing tailor-made products and services, which you can easily order online. For example, a brand called Skinkraft is known for providing only customized shampoos, conditioners and hair serums. You only need to describe the condition of your hair to them and they provide you with hair products accordingly.

Using Voice Search to Find Products

The usage of voice search on Google has been increasing anyway. Then why not add the feature on your ecommerce website too? In USA, 55% homeowners are predicted to own a smart speaker by the end of this year. When you become used to a voice assistant, you stop typing in order to search for what you want.

Increase in Modes of Payments

Over the last few years, we have seen a lot of addition in the modes of payment. Earlier, we only had net banking, credit and debit cards. Today, we additionally have COD, UPI payments and e-wallets. Most of us will prefer scanning the QR code instead of putting in credit card credentials, for obvious reasons. Today, with increase in investments and usage of cryptocurrency, many sites are also adding bitcoin as a payment option. So, crypto wallets will be the next new addition as a mode of payment in many ecommerce website.