October 18 2021

Essential Elements of E-Commerce Web Design

By WNW SEO | 0 Comments

When you’re shopping online, every site does provide you with some common basic features like shopping cart and wishlist to enhance your experience. If you’re developing an online store, you’ll be needing these features on your site too. In order to do so, you need professional Ecommerce website development services. An ecommerce site will be having certain features that a regular website doesn’t have. These are precisely some of the elements we’ll be focusing on here. Let’s look at it in order of the user’s navigation experience:

User-friendly Menu &  Search Bar

When a customer lands on the home page, he’ll first take a look at the menu to check the major categories and products you have. This main product menu has to be organized very well, so that the customer gets what he is expecting upon looking at the option. At the same time, you will also get some customers who are looking for something very specific. For these customers, you need to have a search bar which is user-friendly.

Filters and Sorting

When people search by category, they get the widest variety of options in front of them. However, the order in which they see the products mostly is random to them. This is why your listing page needs to provide them with 2 options – adding filters to shorten the list and sorting the list in the order they prefer. Filters include options like brand, size, colour and price range. Meanwhile, sorting can be done alphabetically, according to price or according to popularity.

Good Quality Images and Videos

When you’re shopping online, images are all you have to make your purchase decision. If that too isn’t proper, you can’t expect the customer to make the right purchase decision. Your eCommerce website development professional needs to ensure that you are able to upload images and videos of a standard size and resolution. This adds uniformity to the website design. Additionally, you need to provide your users with the option to zoom on every image to get a better view. It’s important that the image is still crystal-clear even after zooming.


Customers sometimes need time to choose. On an online store, they can have the option of adding their wide range of options to a wishlist before adding them to a cart. It makes shopping easier and more convenient.

Pincode Checker

Let the customer check for himself right on the product detail page if he can actually get the product in his area. If his area is not serviceable for you, he won’t waste his time. It is even better if the tool allows them to understand how long the delivery will take (approximately).


If you’re buying a t-shirt, you’ll need the available sizes and colors to the right side of the image. It is ideal to have a size chart and images for every color variant of the product you provide.

Shopping Cart

This is the most important element of any ecommerce site. When you are able to add items to a cart, you don’t keep getting redirected to the checkout page. So, you just click on the cart when you’re done to finally proceed towards check out.  
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