December 14 2021

Top 5 eCommerce Trends in 2022(+ Industry Experts’ Insight)

By WNW SEO | 0 Comments

Do you feel you shop online more than earlier these days? Well, online shopping has grown with time. This is because improvement in technology has made online shopping a great experience. Today, if you want to work on your ecommerce trends for your website, you’ll need to add a lot more than just the basic features.

5 Important Ecommerce trends to watch for in 2022

Following are some of the trends that will be leading in eCommerce in the year 2022:

Usage of Chatbots for Customer Service

Every website we use has a live chat option which we use when we need shopping assistance. This live chat is actually facilitated by artificial intelligence, which is why it is called a chatbot. Only at times when a chatbot is unable to answer, it forwards the customer request to a real executive. In most cases, customers are satisfied with the chatbots only. The better you program your chatbot, the lesser traffic goes to your customer care team.

AR & VR to Enhance Online Shopping Experience

Augmented and virtual realities make a huge difference in creating an experience. The former helps you see an actual demo of how the product can be used. For instance, Ikea uses AR with the help of which you can place their furniture in the space where you want to place it and see how it will look. Now that’s something even a brick-and-mortar store wouldn’t give you. On the other hand, VR can be used in many ways to enhance ecommerce experience. It can create online stores, virtual live events and for some products even a virtual trial. For example, Audi has used VR to give their audience a 3D view of their dream car.

Shopping for Customized Products

We already have plenty of ecommerce websites and apps out there which sell personalized items. From mugs, frames and t-shirts to keychains, pens and pillows, everything can be personalized today. Customization also involves providing tailor-made products and services, which you can easily order online. For example, a brand called Skinkraft is known for providing only customized shampoos, conditioners and hair serums. You only need to describe the condition of your hair to them and they provide you with hair products accordingly. 

Using Voice Search to Find Products

The usage of voice search on Google has been increasing anyway. Then why not add the feature on your ecommerce website too? In USA, 55% homeowners are predicted to own a smart speaker by the end of this year. When you become used to a voice assistant, you stop typing in order to search for what you want. 

Increase in Modes of Payments

Over the last few years, we have seen a lot of addition in the modes of payment. Earlier, we only had net banking, credit and debit cards. Today, we additionally have COD, UPI payments and e-wallets. Most of us will prefer scanning the QR code instead of putting in credit card credentials, for obvious reasons.  Today, with increase in investments and usage of cryptocurrency, many sites are also adding bitcoin as a payment option. So, crypto wallets will be the next new addition as a mode of payment in many ecommerce website.

December 07 2021

Switch from Magento to Shopify – Give Your Business a Boost with Webnware!

By WNW SEO | 0 Comments

Magento is a very good ecommerce website development tool to manage an online store. However, if you are looking to expand, you need to make the switch from Magento to Shopify.  Switching from one service to another can be a tricky idea as you want to make sure you are not losing any data or hampering the business. For this, you can take the help of a website design and development company or do it yourself. If you are doing it yourself, here is a guide on how to make the switch.

Step 1 – Create your Own Shopify Account

The first step is to create your own account on Shopify. Shopify is a paid service, so you need to choose one of their pricing plans. New users can get a 14-days free trial period. After that, you have to choose from one of the following plans:
  • Basic Shopify: It starts at $29 per month
  • Shopify: This plan starts at $79 per month
  • Advanced Shopify: It starts at $299 per month
All plans provide added features and benefits based on your requirements. The basic plan is enough for a new business to get you up and running while the more advanced plans are for businesses looking to expand and add benefits.

Step 2 – Backup your Store

You don’t want to lose any of your data, so this step is very important. There could be a possibility while migrating from Magento to Shopify, the migration stops and you could lose all your data. So, it is very important to back it up. To create a backup on Magento, go to the Admin Sidebar and click on tools. Here, you will get the backup option. 

Step 3 – Download the Import Store App

Go to the shopify Appstore and download this app called “import store”. This app allows you to transfer all your data about your product and customer from Magento to Shopify. There are other apps also available to transfer data like Excelify and Multichannel importer. 

Step 4 – Export Data 

Now, you need to export your data from Magento to Shopify. To export the data, follow these steps:
  • Click on Admin Sidebar and click system. Click on data transfer and from there, select the Export option.
  • Inside the export setting, you will see option of entity type. This will be your products data or customer data. 
  • If you are using the import store app, select ‘XML’ in export file format. 
You need to repeat this process for each type of data that you want to export from Magento. 

Step 5 – Import Data on Shopify

Once the data is exported from Magento, its time to import it on shopify. Here are the steps:
  • In the Shopify admin page, click Apps and select import store.
  • Choose Magento from the drop-down menu.
  • In ‘Upload file’, select the exported files to import.
  • Finish by clicking ‘continue import’.

Step 6 – Review Data

It is always wise to review your data once the import is completed. You should match with the saved data to see if it is correct or not. If there is any missing data, Shopify gives you the option of adding it manually also. 

Step 7 – Create You Shopify Store

Once the data is transferred, all you need to do is design your website on Shopify. There are many paid and free themes to choose from on Shopify.    Also Read:-

B2B eCommerce Website & Marketing Strategies